Specializing in optimizing email, social media, websites, paid media, workflows, and performance reporting to drive efficiency and results.

Led a team across multi-brand, B2B and B2C omnichannel digital marketing and e-commerce initiatives. Focused on digital strategy, MarTech and operational improvements to achieve business objectives within budget.  Improved sales conversion of B2C leads routing partnership by 35%.  Implemented Salesforce leads tracking from source to conversion.  Developed digital automated workflows by deliverable type, decreasing implementation time by 25% and additionally resulting in accurate, benefit-driven content. This required aligning with cross-functional teams and key stakeholders.  New paid media strategies achieving a B2B CPL of $7.52.

Define and execute digital marketing strategies, optimizing performance and reporting insights to support sales growth.  Increased B2B site traffic by 94% and doubled B2C site traffic by developing search content pages, customized page titles, meta descriptions and implemented soft lead gen tools per search results.  Optimized PPC campaigns with value-add messaging and branding, resulting in a decrease of CPL by 45.5%.  Implemented a new organic social strategy that increased engagement by 35%.

Involved in multiple areas of marketing from conception to completion, including product design, campaign strategy, program development, event management, sales support, training management, website development and analytics, and vendor management.
• Improved ad conversion by 14% because of redesign and messaging.  Increased the international distributor advertising program by 22% because of improved communications.  Received the best booth design award during a large industry convention.