Independent consultancy providing data strategy, analytics, and visualization leadership to B2B and B2C clients across SaaS, travel, publishing, membership, and CPG sectors.

Key Projects:

Customer Analytics & LTV Modeling: Built predictive frameworks that transformed renewal, upsell, and acquisition strategies for a B2B2C e-commerce brand.

Marketing & Revenue Optimization: Developed segmentation models and attribution strategies to improve ROI for CPG and membership clients.

Operations Intelligence: Delivered AWS Redshift + QuickSight reporting for real-time operational and financial analysis at a flight training organization.

Led strategic analytics initiatives to support financial planning, cloud profitability, and executive-level decision-making during Pegasystems’ SaaS growth phase.

Key Projects:

Customer Contribution Margin Analysis: Built a unified data model across AWS and SAP to deliver first-time visibility into cloud customer profitability.

Executive SaaS Dashboards: Developed Power BI dashboards aligned to GTM strategy, enabling insight into revenue, renewals, and margin performance.

Forecasting Enablement: Created forward-looking projections incorporating price changes, customer trends, and cloud cost evolution.

Brought in by a former colleague as a consultant to establish Pegasystems’ analytics organization and champion a data-driven culture. Transitioned into a Senior Data Scientist role to lead strategic analytics initiatives across the enterprise

Defined the company’s initial analytics strategy, built foundational reporting dashboards, and socialized data insights to secure leadership buy-in for new analytics programs

Collaborated closely with Sales, Marketing, and IT to embed analytics into business operations, catalyzing a formal data governance program and long-term investment in advanced analytics

Spearheaded creation of Pegasystems’ first enterprise analytics strategy and roadmap, aligning stakeholders on key data priorities and laying the foundation for enterprise-wide analytics adoption

Built the company’s first centralized analytics dashboards and reporting infrastructure from scratch, providing real-time visibility into performance metrics and empowering business units to make

A U.S.-based package forwarding and international logistics company enabling global consumers to shop from U.S. retailers and consolidate shipments for affordable worldwide delivery.

Key Projects:

Market Segmentation Overhaul: Redefined customer segmentation to shift focus from high-volume, low-margin leads to high-value, profitable customer cohorts—improving revenue quality and long-term growth potential.

Global Acquisition Strategy: Revamped international marketing strategy across digital channels, aligning targeting capabilities with business priorities and strengthening positioning in key global markets.

Dynamic Pricing Model: Designed and implemented a flexible pricing framework based on shipping cost variables, increasing margins and reinforcing the company’s competitive advantage in cross-border e-commerce.

A $200M luxury tour operator offering curated river, ocean, and land travel experiences across North America and Europe.

Key Projects:

Customer Value Prediction: Developed predictive models for customer and prospect behavior that reshaped segmentation strategy and improved ROI across multichannel campaigns.

Product Profitability Innovation: Built customer-level forecasting tools to evaluate new offerings and optimize pricing—transforming how product profitability was measured and managed.

Operational Forecasting & Staffing Optimization: Created inbound call volume prediction models that improved call center staffing efficiency and significantly increased campaign conversion rates.

Recruited to join a newly formed business unit tasked with leading global digital transformation across marketing and customer engagement. Oversaw data strategy, campaign analytics, and platform enablement across multiple divisions.

Key Projects:

Digital Revenue Growth: Led global transformation efforts that doubled direct-to-consumer revenue through innovative acquisition, retention, and engagement strategies.

Marketing Analytics & Automation: Implemented advanced marketing analytics, campaign attribution, and automation platforms, enhancing ROI tracking and executive visibility.

Enterprise Data Governance: Established cross-divisional governance standards to improve marketing data quality, efficiency, and reporting consistency.

Omnichannel Enablement: Rolled out organization-wide capabilities including SEO, SEM, and early social media strategy to support scalable, data-driven customer acquisition.

Recruited to a newly formed division-wide leadership team to modernize and standardize product development across global business units. Played a central role in the company’s shift from print-based publishing to digital subscription models.

Key Projects:

Digital Subscription Transformation: Led the business model transition from unit sales to recurring revenue by implementing scalable digital infrastructure and subscription frameworks.

Cross-Functional Alignment: Drove alignment between product, technology, and business strategy teams to accelerate development cycles and reduce product time-to-market.

Platform Modernization: Oversaw the development and rollout of shared technology components that enabled consistent user experiences and operational efficiency across product lines.

Recruited to a newly created leadership role to drive global digital product and e-commerce innovation. Member of the business unit’s senior management team, responsible for defining online product strategy, expanding distribution through emerging channels, and leading organizational change.

Key Projects:

E-Commerce Transformation: Launched Reed Elsevier’s first global e-commerce strategy, enabling direct-to-consumer sales and partnerships with platforms like Amazon and early ebook channels.

Global Operating Model: Led a restructuring initiative to move from regional business units to a unified global model, aligning strategy, technology, and product development.

Digital Product Innovation: Spearheaded the development of new online products and content delivery platforms, expanding reach and transforming customer access to Reed’s portfolio.