- Led cross-functional bid teams (5+ direct, 40+ indirect reports) to align technical, legal, and financial inputs.
- Designed governance frameworks reducing approval cycles by 30% while ensuring compliance.
- Spearheaded Win Strategy workshops, boosting win rates by 43%.
- Strengthened win rates from 26% to 69% and built a $500M new logo pipeline in two years.
- Partnered with EMEA leadership to drive revenue growth through data-driven strategy execution.
- Embedded structured, scalable processes for large deals, enhancing transparency and efficiency.
- Provided full bid cycle support, including pre-sales strategy, commercial modeling, and contract negotiation.
- Optimized stakeholder engagement across pricing, compliance, and deal governance.
Role concluded in July 2024 following Rockwell’s EMEA restructuring.

Joined Vodafone's newly formed autonomous Cloud and Security unit. Supported sales teams with deal management, price setting, and creating fit-for-purpose compliant and commercially astute deal P&L, placing customer pricing and innovation at the core. Headed bid management and contract negotiations. Ensured strict adherence to all legal and governance requirements. Led four Bid Managers and reported to Head of Commercial.
• Directed end-to-end bid processes for >£110M enterprise contracts, collaborating with legal, finance, and partner stakeholders to mitigate risk and optimise pricing.
• Negotiated consortium agreements with AWS and Microsoft, securing contracts through competitive dialogue processes
• Enhanced team skill sets and drove step change in bid management efficiency levels. Led development and execution of training programme for Bid Managers.
• Pinpointed and mitigated Cloud migration risks to maximise customer satisfaction and prevent unexpected costs. Appointed Risk M

Joined Vodafone’s newly formed autonomous Cloud and Security unit. Supported sales teams with deal management, price setting, and creating fit-for-purpose compliant and commercially astute deal P&L, placing customer pricing and innovation at the core. Headed bid management and contract negotiations. Ensured strict adherence to all legal and governance requirements. Led four Bid Managers and reported to Head of Commercial.
 Directed end-to-end bid processes for >£110M enterprise contracts, collaborating with legal, finance, and partner stakeholders to mitigate risk and optimise pricing.
 Negotiated consortium agreements ͏͏with AWS and Microsoft, securing contracts through competitive dialogue processes
 Enhanced team skill sets and drove step change in bid management efficiency levels. ͏͏Led development and execution of training programme for Bid Managers.
 Pinpointed and mitigated Cloud migration risks  Boosted sales success by providing mentorship to create winning strategies

Selected for proven ability to build demand generation, deep customer and industry knowledge and strong commercial experience in large deal management. Accountable for Scandinavia and Benelux regions, forming relationships and coordinating resources to ensure world-class sales experiences across major strategic accounts and opportunities.
• Unlocked >25% IT cost reductions by aligning IT with accelerated demands of all business lines. Headed 'Deal Discovery' training workshops.
• Led the development of the 'Beter Benutten' project, (Dutch Ministry of Infrastructure and the Environment, focused on ITS deployment and smart mobility), coordinating resources, solution creation, win strategy and guiding the bid phase
• Empowered more targeted, process-driven sales approach by coaching account teams and providing insights into industry / market trends and competitive landscapes. Set win, competitor and pricing strategy
- Ensured sales teams possess deep understanding of risks

Orchestrated large, global opportunities across >40 countries during period of increased competition and lower pricing. Led the end-to-end delivery of commercial contract negotiations. Ensured deals were properly qualified, researched and risk assessed. Worked cross-functionally to design customer-centric proposals. Project-managed bid process.
• Increased bid team's performance metrics and win rates and enhanced operational excellence / stability by attracting $45M managed service deal for UK-based financial services company.
• Secured $52M global print management deal that delivered 26% savings for major manufacturer. Demonstrated industry leading negotiation, strategy development, stakeholder management and corporate governance skills.
• Created stepping stone for future large-scale opportunities by closing $24M deal with UK financial institution that delivered 16% cost savings.