• Created strategy & innovation function for offline concepts (then company more broadly) with net-new innovation pipeline of 200+ ideas from company hackathon, and process to move ideas through vet, assess, prioritize, and test
• Prioritized top 12 strategic initiatives to use existing products/assets to reach new customers/markets, exploring 25+ ideas like new design tech, metaverse, ambassador showrooms, co-retail, B2B2C, wholesale, partnerships, and more
• Liquidated ~$1M of excess showroom inventory (600+ pieces) via four new B2B partnerships in a strategy to target a new market of short-term rental operators with in-unit marketing/QR code benefits. Activated 7 teams to complete
• Generated $300k+ revenue and cost-savings in 8-week, company-wide "#get-scrappy" strategy. Collected 80+ ideas on improving revenue, costs, or traffic, assessed impact with department leads, and prioritized for Exec/Board review
• Drove 300+ attende

• For the first time in Nike history, allowed Nike to understand the 4-wall financial impact and profitability of individual services in stores, by creating financial models for five services launching in new "Rise" store concept in Seoul
• Implemented global test & learn program for Kiosk Self-Checkout (KSCO) pilot in 12 Nike Value Stores to test 4 variations of the service. Tracked pilot success against KPIs: increased conversion, store revenue, member attachment
• Scaled pilot from 12 doors to 45 (projected 400+ by FY24) by creating global toolkit and business case with input from 10+ functions, generating executive excitement with anticipated annual incremental revenue impact of $230M

Led teams in Real Estate & Location Strategy practice, advising 12+ clients on site selection, incentives, negotiations, including:
• Built/managed 15-yr P&L model for a Fortune 500 retailer's international expansion decision and GTM strategy
• Executed regional sales center strategy for a Fortune 200 auto retailer to open three large omnichannel support centers. Assessed 40+ US cities, conducted field visits with gov't officials, negotiated incentives ($4M+) and leases
• Screened 1,000+ EMEA locations for 800+ FTE SSC via detailed cost/operating conditions models and market visits

Also worked in M&A Strategy practice, advising PE/VC clients on deal prospects via commercial due diligence, including:
• Informed bid price of $215M software company with analysis on 11 products, 40 expert interviews, financial model
• Assessed $300M acquisition of SaaS solution: global market sizing, 40+ customers, and 550+ response online survey

• HQ employee #6 of convenience store startup offering in-app delivery ($100M Series C in Jan '22 to expand national)
• Implemented first IMS and POS to prepare for scale. Built financial (cash, P&L) models for investors, KPIs, cost-savings

• Launched strategic finance transformation program for 10% cost reduction of $20B generic pharma company
• Prepared and managed $580M business case for strategic merger that created fourth-largest hospital in US