Funded by 2019–2021 foundation grant to address membership retention and attraction challenges, conducted stakeholder research, developed brand strategy, led online and offline marketing, wrote content for and managed design of all touches, overhauled UX, and piloted innovative program to engage congregants.

Startup with “Build well. Do good.” ethos that helped smaller companies grow. Representative Engagement - Concluded, after conducting discovery interviews/trend analyses, that media company’s proposed app would not drive revenue; alternative proposal, lifestyle brand, tapped loyal customers’ unmet needs; extensive business model analyses created framework to evaluate future revenue models.

Served as marketing and brand strategy resource for national umbrella organization and their network of insurance providers.To address concern that stripped-down version of main product would dilute brand, participated in focus groups, oversaw creative development of key touchpoint, wrote presentations for senior management and C-Suite. Distilled hundreds of thousands of dollars of under-utilized market research into “Brand Essence” and created Brand Tool Kit that empowered managers across U.S.