Marketing consulting services for innovative healthcare organizations. Recently conducted an extensive marketing strategy review for Mayo Clinic.

Led integrated marketing for the 10 hospitals of the $16 billion Mass General Brigham health system, including Massachusetts General Hospital, Brigham and Women's Hospital, Mass Eye & Ear, McLean Hospital, and Spaulding Rehabilitation – all teaching hospitals for Harvard Medical School.
• Developed comprehensive marketing plans for each hospital, promoting brands and driving volume
• Built multi-channel advertising campaigns across the full spectrum of media, including television, streaming video, digital display, radio, email, out of home, sponsorships and search engine marketing
• Managed relationships with presidents and leaders of each hospital to identify and support entity goals
• Launched TV-based campaign for MGB's first system-wide service offering: MGB Sports Medicine. Drove 20% increase in revenue in the first year.
• Negotiated sponsorships with professional sports teams including the New England Patriots, Revolution and Boston Bruins, as well as event sponsorships inc

Led integrated marketing for this top academic medical center, ranked #2 hospital in America in 2019.
• Drove business unit growth and profitability via integrated marketing strategies
• Developed advertising campaigns to promote the hospital, service lines and affiliated hospitals
• Led rebranding project. Gained consensus and internal approval for updated name, logo, identity system, and brand architecture for Mass General, that led to the Mass General Brigham rebrand
• Led time-critical development of COVID-19 websites and content to help patients and physicians navigate the pandemic, leveraging Mass General's position as the #1 Research Hospital in America
• Oversaw international marketing for China, the Middle East, Latin America and other countries
• Dramatically improved the quantity and quality of marketing communications for the hospital Page2
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Led the Office of Communications and served as chief marketing and communications officer for this top business school at MIT. Responsible for promoting, enhancing and protecting the school's brand, developing a high-quality school-wide marketing and communications capability, and leading the Office of Communications and its staff of 20+.
Led marketing and communications functions
• Reorganized department into 5 key operating groups: strategy & planning, copy, design, web development, and media relations
• Recruited top talent from CFO Magazine, Sony, Arnold, MoMA, etc., to lead key functions
• In FY2014, developed 30 websites, 51 videos, 80 email projects, 100 news articles, and 72 OpEds
• Newsroom visits increased 43% and blog visits rose 65%
• In 2013, MIT Sloan had the most media mentions of any business school in the US and was #2 in Asia
• Co-led brand update project including name change to MIT Management
• CMO Council Member: met regularly with chief marketing officers

Provided marketing consulting services to innovative organizations including:
• CVS/pharmacy: Led retail pharmacy marketing department on interim basis. Developed consumer engagement strategies and direct marketing programs to promote prescription fulfillment
• Arnold Worldwide: Customer research and brand positioning project to differentiate client
• Dovetail Health: Developed value proposition and marketing communications for leading health care company

Co-founded the consumer marketing strategy group for Fidelity's 401k business, promoting financial health for 14 million people with $740 billion in retirement savings. Responsible for identifying customer needs, understanding market & competitive best practices, and developing customer experience strategies that advance financial health.
• Demonstrated the financial opportunity to promote financial health directly to consumers in this traditionally B2B business
• Conducted deep consumer research and developed new value proposition to better engage customers

Led HBSP's internal creative agency, serving Harvard Business Review magazine, HBS Press books, HBS case studies, newsletters, and eLearning programs.
• Created over 90% of company's marketing communications, while achieving 20% cost reduction
• Led the transition to an internal agency model, improving quality and internal customer service Page3 (617)
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Second ranking executive in the $270 million men's apparel business of this $1 billion outdoor lifestyle retailer. Responsible for brand positioning, business growth and profitability of catalog, ecommerce and retail channels, product development, merchandising, catalog development, and division leadership.
• Co-led Business Turnaround: Completed the restructuring and turnaround of the men's apparel business, improving operating profit by 50% (from $35M to $52M), following a 5-year decline under previous management.

Third ranking executive in L.L. Bean's 115-person creative department, with direct responsibility for photography operations, print production, capacity planning, and productivity enhancements. Produced 150 million catalogs annually, representing 85% of the company's revenues.
• Managed growth in catalog titles from 24 to 58, while improving productivity
• Led photography operations unit with 31 employees and over 60 freelance photographers, stylists, and models. Produced more than 10,000 photography shots annually

Co-Brand Manager for Weight Watchers' frozen entrees, desserts, breakfasts and ice cream, representing $450 million in retail sales. Responsible for growth and profitability, branding, consumer promotions, trade marketing, advertising, merchandising, and new product launches.