◦ Clear Communications (Oct. 2023 – Present): Spearheaded the development and implementation of a comprehensive financial and
marketing data infrastructure for a fast-growing childcare startup. Collaborated with stakeholders to define business goals, streamline
financial reporting, and automate tracking processes, leading to improved operational efficiency.
◦ Ayzenberg (Nov. 2022 – Sept. 2023): Led and mentored a team in creating interactive dashboards to track KPIs across marketing
and product efforts. Enhanced reporting capabilities by translating complex data into insights that influenced decisions across over 50
campaigns, impacting more than 1 million customers.
◦ Kindercare (Jan. 2022 – Nov. 2022): Conducted strategic analysis of lead generation efforts and web traffic. Utilized advanced SQL
and Google Analytics to track performance across 50,000+ website visits, improving lead conversion rates and optimizing campaign
performance.
◦ Message Lab
◦ Experian

• Led the design and implementation of predictive models to optimize content engagement across websites, increasing site interactions by 15%.
• Conducted A/B and multivariate testing to evaluate marketing efforts, assess performance, and ensure campaign effectiveness.
• Created and maintained dashboards in Tableau and Power BI to track performance metrics and communicate results to stakeholders.
• Supported the development of digital marketing strategies, collaborating with cross-functional teams to refine campaigns and improve conversion rates by 10

• Assisted in the negotiation of digital marketing contracts and identified key opportunities for growth in advertising through online platforms like Google Ads and social media.
• Analyzed marketing data to assess the effectiveness of campaigns, reporting on performance, and providing recommendations for improvement
• Implemented tracking solutions using Google Analytics and Adobe Analytics, facilitating accurate measurement of campaign effectiveness.
• Collaborated with external partners and vendors to ensure smooth execution and timely delivery of marketing programs.

• Managed paid media campaigns for various clients, focusing on ROI optimization and developing actionable reports to inform marketing strategies.
• Worked with clients to develop tailored strategies for digital marketing campaigns.
• Provided insights on performance and made recommendations for increasing campaign ROI and improving cost-per-click (CPC) and return on ad spend (ROAS).

• Developed and managed pay-per-click campaigns, optimizing strategies across various platforms to increase lead generation and ROI.
• Worked with stakeholders to align PPC strategies with business goals.