Functional Skills
Market Research
Go-to-market Strategy
Digital Marketing / Advertising
Content Marketing
Customer Experience
Customer Segmentation
Customer / Vendor Calls
Survey Work
Voice of the Customer
Communications
Software Skills
G Suite
Google Analytics
Hubspot
Salesforce
Salesforce Analytics Cloud
Salesforce Marketing Cloud
Sector Experience
Financial Services
Healthcare
Media & Entertainment
Social & Public Sector
Technology
Experience
Jelena Group
Marketing
Founder
12/2010 - Present
I help brands reach diverse segments by building their Brand Strategy -->GTM plans -->MarComm plans-->Large scale global plans. We execute our work through a combination of coalition building, consumer outreach, earned media, and marketing. I am measured by driving revenue, brand equity, influencing national and local news and thought leaders, and overall, making hard things happen.
Our agency, Jelena Group, has won several awards for our large-scale consumer education movements and campaigns.
Our agency, Jelena Group, has won several awards for our large-scale consumer education movements and campaigns.