Advising on GTM, product-market fit, and partnership strategy. Cultivated strong relationships with key stakeholders, including customers, vendors and regulators. Identified opportunities to improve business process flows and productivity. Initiated strategy to drive company growth and increase market share and profitability.

Drove a 30-35% revenue increase through targeted consultancy in operational improvements and market expansion. Developed and implemented business continuity frameworks and risk management protocols, ensuring resilience. Expanded operations into New Zealand and positioned iDU as the Australian leader. Delivered the growth from 5 to 22 staff while maintaining operational efficiency and focusing on ROI initiatives.