Functional Skills
Sales Training
Product Design
Communications
Market Research
Product Innovation
Product Development
Content Marketing
Innovation Management
Marketing Strategy
Sales and Operations Planning (S&OP)
Digital Marketing / Advertising
Product Data Management
Business Analysis
Software Skills
Less
Adobe Premier Pro
Google Sheets
Microsoft Edge
Microsoft Excel
Microsoft Office
Microsoft Word
Microsoft PowerPoint
Salesforce
Wrike
Sector Experience
Business Services
Consumer Goods
Life Sciences & Pharma
Notable Clients
Novo Nordisk
Fortune 500
Experience
DIXI MEDICAL
Marketing
Education & Outreach Program Manager
11/2023 - 6/2024
Conceptualized, developed, implemented, and executed educational content for specialty healthcare professionals and patients.
• Collaborated with key opinion leaders to plan and execute healthcare professional training programs for 85 attendees.
• Launched a digital marketing campaign that doubled the membership of an online physician education forum.
• Established and created content for an epilepsy patient and caregiver education and empowerment media campaign.
• Collaborated with key opinion leaders to plan and execute healthcare professional training programs for 85 attendees.
• Launched a digital marketing campaign that doubled the membership of an online physician education forum.
• Established and created content for an epilepsy patient and caregiver education and empowerment media campaign.
Obagi Medical Products
Product Management / Strategy
Associate Director of Device Brand Marketing
6/2021 - 1/2023
Initiated and executed provider and consumer go-to-market plans and led upstream and downstream marketing strategy and execution in support of company's expansion into the aesthetic-device market.
• Launched company's first aesthetic device resulting in 34% YOY growth in skincare sales for practices owning the device.
• Boosted quarterly device installations 300% by initiating product design changes and treatment protocol enhancements guided by key account voice of customer (VoC) insights.
• Effectively partnered with Digital Marketing team on B2B lead-generation email campaign resulting in 200% expected attendance for customer webinars.
• Cultivated relationships with key opinion leaders to generate insights used to craft messaging and promotional resources.
• Launched company's first aesthetic device resulting in 34% YOY growth in skincare sales for practices owning the device.
• Boosted quarterly device installations 300% by initiating product design changes and treatment protocol enhancements guided by key account voice of customer (VoC) insights.
• Effectively partnered with Digital Marketing team on B2B lead-generation email campaign resulting in 200% expected attendance for customer webinars.
• Cultivated relationships with key opinion leaders to generate insights used to craft messaging and promotional resources.
The HydraFacial Company
Product Management / Strategy
Senior Product Manager
12/2018 - 7/2020
Led global upstream and downstream marketing strategy and execution contributing to 50% YOY sales growth for a portfolio of capital equipment and consumables.
• Doubled profitability per treatment by successfully launching a new provider/consumer brand activation campaign utilizing consumer Skin Health Assessment tool and new product introduction kit for practices.
• Achieved 77% YOY growth in device sales by launching an innovative multilingual user interface.
• Partnered with dermatologists on the design and execution of clinical studies to support acne and combination treatment product claims.
• Strategically guided new product ideation, product innovation, and product roadmap by conducting in-depth market research and industry analysis.
• Collaborated with Digital Marketing team to create and execute content-marketing campaigns.
• Successfully met aggressive launch o
• Doubled profitability per treatment by successfully launching a new provider/consumer brand activation campaign utilizing consumer Skin Health Assessment tool and new product introduction kit for practices.
• Achieved 77% YOY growth in device sales by launching an innovative multilingual user interface.
• Partnered with dermatologists on the design and execution of clinical studies to support acne and combination treatment product claims.
• Strategically guided new product ideation, product innovation, and product roadmap by conducting in-depth market research and industry analysis.
• Collaborated with Digital Marketing team to create and execute content-marketing campaigns.
• Successfully met aggressive launch o
Grifols
Product Management / Strategy
Director of Product Management
12/2011 - 12/2018
Led all upstream and downstream marketing initiatives for a $100M human albumin product portfolio, contributing to sales volume growth at 200% the market rate with a promotional budget of less than 1% of sales.
• Established strategic relationships with key opinion leaders to launch 2 innovative promotional-speaker programs with 200% more programs scheduled than originally planned, and 300% expected attendance.
• Orchestrated a company-wide project with an international cross-functional team of 20 across 4 global manufacturing plants to develop new packaging for all bioscience products and created a project plan for implementation.
• Directed a 3-year global, strategic marketing initiative with a team of 16 marketing colleagues, championed and presented the business case to Executive Committee, and secured funding leading to a change in the long-term product
• Established strategic relationships with key opinion leaders to launch 2 innovative promotional-speaker programs with 200% more programs scheduled than originally planned, and 300% expected attendance.
• Orchestrated a company-wide project with an international cross-functional team of 20 across 4 global manufacturing plants to develop new packaging for all bioscience products and created a project plan for implementation.
• Directed a 3-year global, strategic marketing initiative with a team of 16 marketing colleagues, championed and presented the business case to Executive Committee, and secured funding leading to a change in the long-term product
Grifols
Product Management / Strategy
Group Product Manager
7/2008 - 12/2011
Directed all upstream and downstream marketing initiatives and sales training for a $300M intravenous immune globulin and human albumin product portfolio comprising 70% of total U.S. sales revenue. Reported directly to President.
• Communicated marketing strategies and product positioning, and provided product training, messaging, and promotional materials to enable a newly hired sales team to achieve unit sales growth 400% higher than industry average.
• Increased category market share 200% in a highly competitive reimbursed products market by launching Grifols' first 10% intravenous immune globulin therapy.
• Hired, trained, and managed an Associate Product Manager, including implementation of a performance-improvement plan that boosted performance ratings 300%.
• Performed net-present-value analyses to identify business-development opportunities and collaborated with global cross functional teams on new product development programs and clinical trials.
• Led marketing advisory
• Communicated marketing strategies and product positioning, and provided product training, messaging, and promotional materials to enable a newly hired sales team to achieve unit sales growth 400% higher than industry average.
• Increased category market share 200% in a highly competitive reimbursed products market by launching Grifols' first 10% intravenous immune globulin therapy.
• Hired, trained, and managed an Associate Product Manager, including implementation of a performance-improvement plan that boosted performance ratings 300%.
• Performed net-present-value analyses to identify business-development opportunities and collaborated with global cross functional teams on new product development programs and clinical trials.
• Led marketing advisory
Grifols
Product Management / Strategy
Product Manager
9/2007 - 7/2008
• Devised sales strategies to augment sales growth by 20% including standardized pitch and product training documents.
• Refined marketing collateral using recently published clinical literature to improve brand perception that fostered growth in target markets. page 3
• Refined marketing collateral using recently published clinical literature to improve brand perception that fostered growth in target markets. page 3
Obagi Medical Products
Product Management / Strategy
Manager of New Products
6/2006 - 9/2007
Led cross-functional teams to develop and launch new OTC and pharmaceutical skincare products.
• Launched Obagi ELASTIderm® anti-aging eye cream and eye serum, both of which exceeded corporate sales goals by 50% and penetrated 65% of account base in the first two months of sales.
• Launched Obagi CLENZIderm M.D.® three-product OTC acne system on fast timing.
• Directed new product ideation, concept and product brief development, and go-to-market activities.
• Identified optimal positioning, strategic messaging, and competitive differentiation to consumers and physicians.
• Produced packaging, sales training materials, DTC promotions, and marketing collateral for new products.
• Launched Obagi ELASTIderm® anti-aging eye cream and eye serum, both of which exceeded corporate sales goals by 50% and penetrated 65% of account base in the first two months of sales.
• Launched Obagi CLENZIderm M.D.® three-product OTC acne system on fast timing.
• Directed new product ideation, concept and product brief development, and go-to-market activities.
• Identified optimal positioning, strategic messaging, and competitive differentiation to consumers and physicians.
• Produced packaging, sales training materials, DTC promotions, and marketing collateral for new products.
Obagi Medical Products
Marketing
Associate Brand Manager
6/2005 - 6/2006
Led cross-functional teams and agencies to attain marketing and sales objectives for Obagi Nu-Derm and Obagi-C RX brands.
• Devised and executed 4 sales promotions that exceeded original sales goals by as much as 77%.
• Coordinated study with clinical research organization and key opinion leader to obtain clinical grading measurements and before and after photos to support marketing claims.
• Created literature to support sales to physicians and aestheticians including sales aids and a comprehensive skin health training manual.
• Devised and executed 4 sales promotions that exceeded original sales goals by as much as 77%.
• Coordinated study with clinical research organization and key opinion leader to obtain clinical grading measurements and before and after photos to support marketing claims.
• Created literature to support sales to physicians and aestheticians including sales aids and a comprehensive skin health training manual.
UnitedHealth Group
Management Consulting
Healthcare Consultant
10/2004 - 6/2005
Provided evidence-based strategic consulting services to pharmaceutical and biotechnology clients worldwide.
• Advised clients on strategies to grow product pipelines and develop new markets.
• Measured and demonstrated product value to physicians and payers.
• Performed market assessments and research into clinical issues.
• Advised clients on strategies to grow product pipelines and develop new markets.
• Measured and demonstrated product value to physicians and payers.
• Performed market assessments and research into clinical issues.
Johnson & Johnson
Product Management / Strategy
Associate Product Manager
6/2002 - 5/2004
Led multidisciplinary internal and external teams to attain marketing and sales objectives for PROCRIT® for the treatment of AZT-induced anemia in HIV patients.
• Created and provided sales training on four new sales aids and a new marketing program for the immunology sales team. Presented at five national sales meetings.
• Co-developed a positioning statement and ad campaign targeting healthcare professionals in the field of HIV.
• Launched virtual advisory board meetings to draw recommendations from immunology key opinion leaders.
• Developed field sales force training on marketing programs, medical conferences, FDA and PhRMA guidelines, and the grant request process.
• Created and provided sales training on four new sales aids and a new marketing program for the immunology sales team. Presented at five national sales meetings.
• Co-developed a positioning statement and ad campaign targeting healthcare professionals in the field of HIV.
• Launched virtual advisory board meetings to draw recommendations from immunology key opinion leaders.
• Developed field sales force training on marketing programs, medical conferences, FDA and PhRMA guidelines, and the grant request process.