Senior growth marketing responsible for creating demand across three unique audiences. Focused on translating complex concepts into clear benefits and creating multi-product positioning, enablement tools, and marketing programs to generate new leads and progress existing leads through the funnel.

Senior growth marketer responsible for filling the top of funnel and creating experiential lifecycle marketing initiatives. Drove strategy inclusive of planning, positioning, branding, messaging, and content development; across the customer journey and mix of channels and properties. Owned social and digital media presence, website optimization, SEO/SEM initiative, corporate blog, vendor relationships, ABM program, and event strategy.

Responsible for strategic, account-based marketing and lead generation programs that resulted in strong SQL conversion. Focus on multi-persona development, nurture program development and optimization, social and digital media management, and website optimization/SEM/SEO.

Senior marketer responsible for revenue generation via acquisition and retention marketing programs designed to heighten brand awareness, create relevant differentiation in the marketplace, and increase product accessibility. Developed the brand plans and marketing roadmaps across eight unique product lines, created original content to support cross-channel marketing programs, developed product positioning, competitive analysis, segmentation strategies, and audience insights.

Senior business leader responsible for having managed international marketing, partner marketing, customer touch point marketing and sales enablement. Charged with designing, managing, and optimizing global initiatives that supported lead generation and nurture programs to meet pipeline and acquisition targets. Managed cross-departmental delivery team of product and sales specialists and cross-functional creative teams in solution delivery.

Strategic advisor to Global Marketing organization; responsible for content and research, digital strategy, brand marketing, sales, and strategic relationship management. Developed strategies to create and implement integrated marketing programs, including creative initiatives, lead generation, nurturing programs and cross-sell initiatives.

For more information go to www.linkedin.com/in/carriescott

Group Director responsible for overall creative strategy for Web Products & Services. Translated company brands into creative strategies, campaigns and design recommendations. Delivered integrated marketing solutions for company’s direct marketing programs. Managed direct reports, with accountability for recruiting and developing a global team.

My role with Sonic evolved dramatically over my tenure. Please see various job titles at www.linkedin.com/in/carriescott.