Strategy consultant leading brand and product development for a diverse portfolio of established and start-up brands.

• Marketplace, competitive and consumer insights derived from sales data analysis, trend forecasting and custom primary research
• Brand development including positioning, creative identity, product portfolio, pricing strategy and go-to-market plans
• Development of financial models, investor materials and board presentations

Variety of roles, but founded New York City office in 2013 for AMP growing presence from 0 to 45 full- time employees and $0 to $50M in annual revenue in less than five years.

• Responsible for P&L management and all day-to-day operations for AMP's New York City office surpassing YoY agency growth goals
• Management of integrated marketing staff across diverse disciplines including creative, media, technology and analytics
• Provided senior strategic counsel to CEO/CMO titles