• Lead and execute B2B go-to-market strategies of a $450M business unit targeting large enterprise clients across diverse industries to drive revenue growth and customer acquisition and retention.
• Spearhead data-driven account-based marketing campaigns, leveraging segmentation and personalization strategies to enhance lead nurturing and conversion rates.
• Develop value propositioning and sales messaging based on customer insights to demonstrate ROI within a technical product portfolio spanning various SaaS and telecommunications solutions.
• Expanded market reach through in-depth market research and sales analytics, identifying revenue opportunities across 10K+ current and prospective accounts and contributing to a 10% segment revenue increase in 2024.
• Direct a team of brand professionals to generate compelling content for multiple channels, such as website, email, video, social media, and trade shows. Collaborate closely with sales, product, and customer success teams to impl

• Delivered insightful data analysis and forecasting expertise to sales teams and senior management by utilizing various metrics, such as sales performance, opportunities, and targets, to provide strategic guidance and informed decision-making. Partnered with key sales leaders to design yearly compensation and incentive plans.
• Pioneered an automated visual analytics solution to consolidate and measure all KPIs for strategic accounts on a user-friendly platform. Resulted in 600+ monthly views across 6 vertical markets and an impressive 84% reduction in manual effort per month.
• Led a successful digital initiative with strategy teams to identify and evaluate potential partnership opportunities worth up to $5B within the Education (K-12) vertical market.

• Expertly handled extensive datasets from multiple sources by employing advanced analytics and programming techniques to cater to diverse business requirements.
• Formulated strategic recommendations for Quality Assurance plans by conducting comprehensive trend analysis to identify top defective suppliers among a pool of 800+ suppliers for targeted zero-defect training.
• Spearheaded market intelligence and analytics projects on airline customer and product data, such as sales, quotes, and inventory, to identify growth opportunities and support strategic planning.