B2B Marketeer or Solution Marketeer for Legal Services
See more projectsIntensity
40hr/week
Est. Duration
6weeks
Location
Remote
Project Overview
8 to 15 years professional experience
Sales & Marketing
Solution/Product Marketing
• Responsible for creating and developing innovative marketing programs that drive awareness and demand.
• Help discover and define new offers/solutions based on market input, legal subject matter analysis, financial analysis, and capability/product enhancements
• Messaging & Positioning: Develop offer/solution positioning and messaging for different legal buyer personas.
• Go to market and solution launches: Build and implement the strategy for new offer/solution launches, collaborating with Sales, Product Management, Talent Strategy, and leadership to ensure well-coordinated execution.
• Communicate the value proposition of the solutions to the sales team and partner with Sales Enablement team to develop the sales tools that support the selling process.
• Marketing content: support channel strategy, demand generation and content marketing campaigns by partnering with cross functional Marketing teams
• Responsible for creating and developing innovative marketing programs that drive awareness and demand.
• Help discover and define new offers/solutions based on market input, legal subject matter analysis, financial analysis, and capability/product enhancements
• Messaging & Positioning: Develop offer/solution positioning and messaging for different legal buyer personas.
• Go to market and solution launches: Build and implement the strategy for new offer/solution launches, collaborating with Sales, Product Management, Talent Strategy, and leadership to ensure well-coordinated execution.
• Communicate the value proposition of the solutions to the sales team and partner with Sales Enablement team to develop the sales tools that support the selling process.
• Marketing content: support channel strategy, demand generation and content marketing campaigns by partnering with cross functional Marketing teams
Additional Notes
• 5+ years of B2B Marketing or Solution Marketing experience from strategy to execution. • Have developed the positioning and messaging for products that serve multiple use cases and personas.
Preferred Background
Sector Experience
Business Services
About The Client
$38.5K
Total Spent
8 years
Time On Graphite
8
Hiring Managers