Booking ID: 448, Project Code: ZEB20, Customer Marketing Strategy Expert
See more projectsIntensity
40hr/week
Est. Duration
6weeks
Location
Chicago, IL
Project Overview
8 to 15 years professional experience
Sales & Marketing
Our client is looking for an Interviewer and Content Developer/ Presenter for a large technology firm.
Responsibilities:
-- Interview Senior/Mid-level marketing executives and develop findings from these discussions
-- Able to package up findings into strategy presentation
-- Create workshop materials and facilitate executive/mid-management discussions re: the strategy deliverables
Skills Required:
-- Needs an understanding of B2B Marketing – how a typical global >$1Billion B2B organization structures its departments to execute marketing to direct and partner sales channels. Part of this understanding is how an organization may centralize certain functions (e.g. digital marketing strategy) but may decentralize other functions (e.g. campaign execution)
-- Needs to understand the nuance of how the following digital marketing techniques are used for B2B. While we do not need in-depth platform expertise, we do seek candidates that understand how platforms can support:
* End-customer digital analytics (clickstream and other)
* Personalization of content and experience for B2B interactions
* Customer data/profile aggregation
* Audience creation to improve digital marketing, digital sales, and digital care operations.
-- Experience creating high-quality Strategy presentations
Occasional travel to Chicago. Likely to be 1-2 trips to conduct workshops - 2 days per trip.
BD13060 Customer Marketing Strategy
Responsibilities:
-- Interview Senior/Mid-level marketing executives and develop findings from these discussions
-- Able to package up findings into strategy presentation
-- Create workshop materials and facilitate executive/mid-management discussions re: the strategy deliverables
Skills Required:
-- Needs an understanding of B2B Marketing – how a typical global >$1Billion B2B organization structures its departments to execute marketing to direct and partner sales channels. Part of this understanding is how an organization may centralize certain functions (e.g. digital marketing strategy) but may decentralize other functions (e.g. campaign execution)
-- Needs to understand the nuance of how the following digital marketing techniques are used for B2B. While we do not need in-depth platform expertise, we do seek candidates that understand how platforms can support:
* End-customer digital analytics (clickstream and other)
* Personalization of content and experience for B2B interactions
* Customer data/profile aggregation
* Audience creation to improve digital marketing, digital sales, and digital care operations.
-- Experience creating high-quality Strategy presentations
Occasional travel to Chicago. Likely to be 1-2 trips to conduct workshops - 2 days per trip.
BD13060 Customer Marketing Strategy
Additional Notes
Experience and understanding of B2B HW/SW industry Preferred Background
Sector Experience
Technology
About The Client
Top Skills Hiring For
Strategy Development
Marketing Strategy
Digital Marketing / Advertising
Data Modeling
Content Marketing
$1.9M
Total Spent
6 years
Time On Graphite
14
Hiring Managers