Defining Market Strategy for a new Digital Health Startup

We are a new start-up, who are building the first universal preventive personalized healthcare diagnostics platform which will tell the customer when and for what to test for to avoid falling ill (or dying) unnecessarily.

The heart of the platform is the sophisticated, customized preventive algorithm, which is based on the latest medical science recommendations, personalized questionnaire and DNA test. The app not only tells the customer when is the time for a screening but also provides a seamless booking functionality and return of the highly structured, formatted and gamified data back to the customer with interpretation and recommendations.

We would like a consultant with a healthcare (and ideally digital) experience to help us formulate the product and monetization strategy for our product: defining the segment of customers to go after, monetization and pricing model, address a potential issues related to in-network provisioning requirement.