Market validation for high-growth software company

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Intensity
10hr/week
Est. Duration
4weeks
Location
Remote

Project Overview

8 to 15 years professional experience
Research - Customer / Vendor Calls
We are looking for someone to lead a market validation effort as we look to define the enterprise offering we bring to market. We'd like to use a 3rd party resource to bring expertise to the design and execution of this effort.

Concept: Prior to investing in elements of an enterprise offering, we need to validate the market need.

Objective: Further validate the market opportunity and identify features/services that our buyer finds valuable to help us scope the enterprise offer.

Scope of work: This person will support the design, execution, and analysis of a qualitative and quantitative study, spanning various market segments within our current customer base. This will include 10-20 qualitative interviews that we'd like conducted by a 3rd party.
Additional Notes
Experience doing market validation, qualitative customer research, pricing/packaging strategy
Preferred Skills and Certifications
Functional
Customer / Vendor Calls

About The Client

Top Skills Hiring For
Marketing Strategy Customer / Vendor Calls Market Research

$76.4K
Total Spent
5 years
Time On Graphite
7
Hiring Managers
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