Marketer for SaaS startup - Online Professional Community
See more projectsIntensity
19hr/week
Est. Duration
4weeks
Work Remotely
Work from your own location. No travel is required to apply to this project.
Schedule Expectations
Expert can manage their own schedule
Communication Expectations
(None Provided)
Project Overview
1 to 8 years professional experience
Sales & Marketing - Marketing Strategy
We're an online community for sales professionals in the advertising industry. Our members gain full access to our site through a recurring monthly fee. We'd like to engage a marketer to help us grow our member base.
We've done zero marketing outside of some email marketing hacks when we first launched the service 5 years ago. We have thousands of paying members, but we're not growing as fast as we'd like. Our first priority is to build our member base in our current vertical (advertising sales). Next, we're considering launching in a new vertical in 2017 (enterprise software sales).
I believe there are many opportunities for growth outside of paid media. I'm not opposed to doing some small paid media experiments, but I don't think it should be the main thing. What can we do within our product experience to increase conversion from test to paid, to lower churn and to encourage members to share? How can we activate members who joined but didn't convert to paid? Lots to do!
We've done zero marketing outside of some email marketing hacks when we first launched the service 5 years ago. We have thousands of paying members, but we're not growing as fast as we'd like. Our first priority is to build our member base in our current vertical (advertising sales). Next, we're considering launching in a new vertical in 2017 (enterprise software sales).
I believe there are many opportunities for growth outside of paid media. I'm not opposed to doing some small paid media experiments, but I don't think it should be the main thing. What can we do within our product experience to increase conversion from test to paid, to lower churn and to encourage members to share? How can we activate members who joined but didn't convert to paid? Lots to do!
Additional Notes
Marketer with experience growing paid online services businesses. This is more of a consumer marketing challenge than B2B - focusing on signup up thousands of individual member accounts. Preferred Skills and Certifications
Functional
Marketing Strategy
About The Client
9 years
Time On Graphite