Marketing Operations/Analytics Consultant -- Extension

We are a leading digital asset platform with a global sales & marketing team that are facing increased complexity in tracking marketing activity & reporting. The company has scaled and work has increased, the way we capture and report on leads has not changed since the beginning and needs enhancement.

Key Questions:
How can we best organize our reporting capabilities?
How can we modernize the way we capture & report on marketing metrics?
How can we automate our reporting capability for weekly, monthly & quarterly metrics?

Deliverables:
-Create & maintain metrics reports on marketing & sales activities
-Monitor campaigns to optimize performance based (Weekly, Quarterly, Annual) reporting
- Develop robust KPIs and scorecards for marketing performance monitoring
-Design & execute Automated data flows towards Sisense
-Train our team on the above

Tools we currently leverage (Salesforce, Pardot, Drift, LeanData, Clearbit, Google Analytics, Sisense, Bizzable