Private Equity Deal Diligence

Client is exploring an investment in Target—a SaaS-based firm specializing in social media experience (SX), digital experience (DX), and experience management (XM). The Target ultimately aspires to support client brands’ reputation experience (RXM). Client has asked Cicero Group for assistance in gaining confidence around its diligence. Cicero Group has extensive experience in this segment and proposes to support the diligence process in the following ways:

Market sizing and end market dynamics
Voice of the customer analysis
Competitive analysis
Growth potential assessment
Executive summary highlighting strength of the overall opportunity


Focus for Maurice:
Evaluate end market dynamics, split by core markets and expansion in other verticals, where possible Total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) where possible
i. By vertical and by product/service

-Market growth over time
-Market cyclicality
-Broader value chain and sets of solutions and companies that play in relevant adjacencies within the value chain
-Industry tailwinds and headwinds
-Likelihood of any material commercial, regulatory, and/or legislative event impacting the sector
-Market cyclicality
-COVID impact (2020 and long term impact)
i. How Covid impacted budgets

ii. Whether these were short or long term changes