SaaS startup seeking Go-to-Market Strategy for ERP and CRM products.
See more projectsIntensity
350hr/week
Est. Duration
1day
Location
Remote
Project Overview
1 to 8 years professional experience
Sales & Marketing - Marketing Strategy
SaaS startup seeking a Go-to-Market Strategy for ERP and CRM products. Plan should include:
- Define the target market and segment demographics for ERP expansion (beyond government segment)
- Opportunities for strategic positioning – may include defining unique value proposition for intended customers
- Pricing strategy for subscription services
- Staged Marketing and promotion plan – marketing channels, branding, marketing materials (specific examples)
- Competitive Landscape – competitors, incumbents and potential fast-followers
- Define the target market and segment demographics for ERP expansion (beyond government segment)
- Opportunities for strategic positioning – may include defining unique value proposition for intended customers
- Pricing strategy for subscription services
- Staged Marketing and promotion plan – marketing channels, branding, marketing materials (specific examples)
- Competitive Landscape – competitors, incumbents and potential fast-followers
Additional Notes
Marketing professional with experience in SaaS, particularly ERP and CRM. Familiarity with Federal Government contract cost accounting or DCAA a plus. Preferred Skills and Certifications
Functional
Marketing Strategy
About The Client
Top Skills Hiring For
Marketing Strategy
9 years
Time On Graphite
1
Hiring Managers