What You'll Get
6+ Hours of self-paced training videos
33 high-value, learn-as-you-work lessons
Expert stories from the field & across industries
Research-backed curriculum designed to unlock your hidden talents
Immediately applicable Pro Tips & Tactics
Graphite Academy
A Pro’s Guide To R For Building Business Intelligence
Don't let R scare you - it can be a powerful tool for leveling up your predictive analytics toolset.
$199
$99
Self-paced E-learning course
7-day money back guarantee
Trusted by top companies
Set Yourself Apart
Why you should take this course
In short, you can no longer afford to ignore R. It's got some of the best predictive analytics packages available. Want to find your customer lifetime value or uncover insights you can't get from a pivot table? Then you need to learn some R.
Thankfully, it's not that hard to do. In this course, you'll learn just enough R to leverage it as a competitive advantage for yourself and your team.
What You'll Learn
- How to make R your competitive advantage
- Using R packages to boost analytic performance
- Using R for marketing and finance
- Random Forest and Customer Lifetime Value
- Coaching and consulting with R in your toolset
- Much More! See Full Agenda
Optimized for You
Who is this program for?
consultants
- The benefits of R to predictive analytics
- Leveraging the most powerful R packages
- Using R to win contracts others can't
employees
- Get more insights from less data
- Several worked examples to compare to your use cases
- Options for using R in large and small business contexts
- Managing and coaching junior analysts
Meet your Instructor
Evan Oster
20+ years global customer analytics experience applying predictive data science to marketing, retail, media, and pricing opportunities
- Worked with major brands including Coca-Cola, Oreo, Clorox, Samsung, Sony, MTV, and American Express
- Degrees in Applied Mathematics, Marketing, and International Studies from Brown University, The Wharton School, and The Lauder Institute
- Known for connecting high-level strategy with detail-oriented analytics, and clearly communicating these concepts across a wide range of stakeholders
Our Difference
What sets this course apart
Most courses on R focus on the programming language through the lens of a data scientist or academic. But the case for using R as a tool for business grows stronger every day.
If you're more concerned about what you can do with the language to help your business or your client's businesses, this course will help onboard you to R, address any concerns you might have, and get right into the heart of its usefulness.
So don't spend hours learning the syntax and the logic. Learn how R can be used to solve real business problems.
Course Curriculum
1. The powers and limitations of R
- 1.1. Where R came from and why you should care
- 1.2. Where Excel stops and R begins
- 1.3. What R does best
- 1.4. What R doesn’t do well
- 1.5. The career value of learning R
2. A package is worth a thousand insights
- 2.1. Finding the right R Package
- 2.2. Investigating it for problem/question fit
- 2.3. Implementing the package you’ve chose
- 2.4. A few examples of the ones I used often
- 2.5. The power (and tedium) of cleaning your data
3. R for marketing and finance
- 3.1. Terminology differences between statistics and computer/data science
- 3.2. My average day on the job
- 3.3. Marketing use cases for R
- 3.4. Diving into specific models
4. Random Forest
- 4.1. Getting a lot of power out of a little experience
- 4.2. Concept of a decision tree - surviving the Titanic
- 4.3. A worked example: solving a regression problem
- 4.4. A worked example: taking model training to the next level
- 4.5. When your Stack Overflows
5. Customer Lifetime Value
- 5.1. The power and potential of CLV
- 5.2. Data input requirements
- 5.3. A worked example: predicting the net present value of each customer - the BTYD R Package
- 5.4. A worked example: walkthrough of BTYD R Package
- 5.5. A worked example: Base R vs Tidyverse
- 5.6. A note on what to do with larger and smaller companies
- 5.7. Case Study/Story - “win-back” returns
6. The Analytics Conversation in an organization
- 6.1. Who’s talking about analytics these days?
- 6.2. Coming in as a consultant
- 6.3. Case Study/Story - Premium Saltines price discount
- 6.4. Working within a team as Manager or Independent Contributor
- 6.5. Case Study Example: How do you brief a creative in an ad agency?
- 6.6. Case Study/Story - coaching
- 6.7. What's next?
Frequently Asked Questions
What will I learn in these courses?
- Graphite Academy courses are based on the premise that expertise these days is less about what you know, and more about how you think. We've designed these courses to help you unpack the mind of some of Graphite's top consultants, giving you the feeling of having the expert in the room with you as a source of knowledge and inspiration.
In these courses, you'll learn how experts use data tools to advance their careers and solve bigger problems. You'll hear how they learn about their clients underlying needs and desires, identify business assumptions and data sources needed to begin the analysis, and deliver finding with confidence, conviction, and compelling stories. We'll also include screenshares of the expert walking through the tools themselves to show you how the lessons apply in a practical sense on screen.
What is the format and structure of these courses?
- These courses are organized into 3 to 5 hours of video content structured in 5 to 10 minute segments. You'll have access to interviews with experts, stories from the field, and screenshares walking you through the tools in action.
You'll be able to watch the videos at your own pace anytime. We also include supplementary links and resources to help you dive into the tools and start practicing real-world applications of the technology on your own computer.
What sets these courses apart?
- We believe that expertise these days is less about what you know and more about how you think. So we have hired experts in online learning to tap into the minds of some of our top Graphite consultants, and show you how they think and use technology to solve bigger problems and advance their careers.
Other courses on the internet tend to focus on the technical features of the tool with lectures and long winded screencasts demoing the tool. Those courses tend to be tedious and outdated, and usually redundant since the "how to" resources are usually available online for free.
When are these courses offered?
- Once you purchase a published course you will have unlimited access to the course content. You can view it wherever, whenever you want.
We suggest taking the course once, and then going back to it in a few months to see what new lessons you learn from the experts as your own knowledge and experience with the tool evolves.
Do I need access to the tech tool to take this course?
- Most learners enjoy following along with the lessons on their own computers, which would require you to have your own access to the software featured in the course. Others use the courses to get an overview of the tool so they can have informed conversations about the tool with clients and decide when to invest in the tool as an addition to their professional repertoire.
Most of our courses, such as Tableau and SQL have free-to-use options you can use to teach yourself the tool and follow along with course content. Others, such as Excel, require a paid license to use.
What prior experience do I need to take this course?
- No prior experience with the tool is required. These courses are best for two levels of prior experience:
A. You've heard of the tool featured in the course and you'd like to learn how to start using it on the job
B. You've worked with the tool before and would like to level up your skills and accelerate your path to expertise
At minimum, you should have heard of the tool featured in the course and have a basic sense of how it's used by businesses.
Where can I learn the basics before I take these courses?
- No prior experience is with the tool is required. However, it is recommended that you have heard of the tool and have a basic understanding of how it's used in business.
If you'd like to familiarize yourself with the basics of the tool in order to decide whether it's the right time to take a Graphite Academy course, we recommend searching for "best YouTube channels for learning Thinkific" and watching a few free videos to get a basic understanding of the tool.
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